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Twitch's apology for Emiru assault sparks backlash, SmugAlana and fans accuse platform of lying and ignoring sexual assault

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Twitch is facing huge backlash after its apology for the assault on popular streamer Emiru (Emily Schunk) at TwitchCon San Diego. The platform said it “failed to keep Emiru safe” and promised to donate to anti-sexual violence groups. But fans and creators say Twitch is lying, hiding facts, and not taking sexual assault seriously. A viral community note under Twitch’s post claimed the company “lied on several occasions” and even withheld video evidence.

Many users also said Twitch let the man who assaulted Emiru walk free. The outrage grew when another streamer, SmugAlana, mocked Twitch online for unbanning a creator accused of sexual assault after only a one-week ban. Fans now accuse Twitch of hypocrisy and protecting wrongdoers. The issue has become a huge PR disaster for the company, with growing calls for CEO Dan Clancy to take real action, or step down.

SmugAlana’s viral post deepens anger as fans call Twitch “dishonest”
After Twitch’s post on November 7, streamer SmugAlana shared a meme mocking the company. She wrote, “Nobody is taking this seriously after you unbanned a chick who sexually assaulted a dude on stream after 1 week. You ban people for longer for less.” Her post went viral fast, getting thousands of likes and reposts. Many agreed with her, saying Twitch’s punishments seem unfair and confusing.


A community note added to Twitch’s apology made things worse. It accused the platform of lying multiple times, not giving full details, and hiding key evidence. Some users said Twitch claimed the attacker was detained, but video proof showed he simply walked away. Others slammed CEO Dan Clancy, saying he was “out partying” while calling Emiru a “friend” online.

Fans and creators are now calling for real changes, like stronger event safety, clear rules for bans, and full transparency. Many said Twitch acts fast for small mistakes, but slow and soft when serious issues happen.

By November 8, the backlash had spread beyond fans to advertisers and sponsors. Critics say Twitch’s weak response to sexual assault shows “broken priorities.” For many creators, the Emiru case is no longer just one event, it’s a symbol of how Twitch fails to protect its own streamers and ignores serious problems until they go viral.

Also Read: YouTuber Candace Owens Fires Back At Ben Shapiro After He Claims She Accused Erika Kirk Of Killing Charlie Kirk

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