Inside Iga Swiatek's unusual brand deals including Lego as star banks £10m from sponsors

Aged just 23, has already established herself as one of the tour's most dominant players and a future great of the sport. The Polish star has won five Grand Slam titles and spent 125 weeks in the world No. 1 spot. But she has also been making moves away from the court.

Swiatek raked in almost £10million from her off-court endorsements last year. The current world No. 2 has been able to cash in on her hobbies and sign deals with brands close to her heart, including Lego. Here, Express Sport takes a look at her portfolio of sponsors.

According to Sportico, Swiatek was the third-highest-paid female athlete in 2024, taking home £16.1m ($21.4m) - £9.8m ($13m) of which came from brand deals away from the tennis court. A year earlier, Forbes named her the highest-earning sportswoman.

The 23-year-old has put together an impressive portfolio of brand deals in her young career, playing to her strengths with some unusual sponsorships, including Lego.

Last year, Swiatek became an ambassador for the toy company in Poland. The five-time Grand Slam champion famously builds blocks as part of her mental training and often takes new Lego sets out on the tennis tour, completing them as she travels.

So it was a no-brainer for Swiatek and Lego to join forces. Since then, they have gifted her custom pieces, including a clay court and a replica of her Technifibre racket.

The world No. 2 also enjoys championing Polish brands. She is an ambassador for Oshee, the Polish beverage and nutrition company.

They took their partnership up a notch this year - the brand is now Swiatek's "main partner" and she has started wearing their logo on her match kit. The agreement also includes her team of coaches and trainers.

When it comes to apparel and equipment, the Pole has a deal with On Running to provide her clothes and shoes on the court, and she has a racket partnership with Technifibre which runs through to 2026.

Plenty of tennis players also sign on with watch and car companies, and Swiatek is no different, boasting agreements with Rolex and Porsche.

German motoring company Porsche is also the named sponsor of the WTA 500 event in Stuttgart, where Swiatek is a two-time champion, and she still drives the car she won in 2023 "on a daily basis".

The 23-year-old also works with Visa, Infosys and, last year, she became an ambassador for luxury beauty brand Lancome - the first athlete to take on such a role with the company.

At the time, Swiatek said she was excited to "embrace [her] femininity", adding: "Because as a tennis player, wearing mainly sports clothes, I don't have a lot of opportunities to do so."

While her status as one of the world's best players certainly helps when it comes to signing deals, Swiatek's shy and introverted personality has also been a huge marketing strength, according to IMG super-agent Max Eisenbud.

"She's just a good girl. You see her on social media, she's reading books in parks and she's very passionate about the charity work that she does," he previously told .

"It's just very refreshing. I'd say that those are some of the biggest things as to why a lot of brands want to be in business with her."