Flipkart Plans AI-Powered Facelift Ahead Of Festive Sale

Ahead of its annual festive shopping event “Flipkart Big Billion Days”, the Walmart-owned ecommerce major has introduced a slew of changes to its platform. During its Flipkart Tech Day 2025, the IPO-bound company made the following announcements to enhance user experience on its platform during the sale:

Content-To-Commerce Plans

In a bid to attract more Gen Z shoppers on its app, the company announced the launch of large-format production studios “Creator Cities” to improve content quality. Besides, it also launched a creator onboarding platform “Creatorhood” for remote video creation.

The content creator push aligns with the ecommerce platform’s bid to embed video content across its user interface. In line with this, the Flipkart app will now feature an option “The Feed”, which would act like an infinite scroll discovery interface, enabling real-time, snackable product exploration.

Flipkart’s AI Revamp

The company also claimed that it is revamping its app with richer multimedia experience and embedded videos.

When it comes to personalisation and staying on trend, Flipkart will be leveraging AI for smarter product discovery. It has also launched customer care AI agent, CX Copilots to enable faster query resolution.

The ecommerce giant also said that the new image-based returns engine uses machine vision and metadata to validate claims, facilitating quicker refunds and reducing fraud

A few months after securing NBFC licence from the RBI, Flipkart said that it has expanded its credit solutions across users. While existing users can now get one-tap approvals for their EMIs, new users can check real-time Flipkart EMI limit approvals.

The company’s aggressive push on enhancing its UI/UX comes ahead of it even announcing the dates for its annual sales event. The BBD event has traditionally been one of the biggest draws for Flipkart.

In February, Walmart’s CFO John David Rainey said that the BBD sale “benefitted” gross margins of the retail giant’s international business during the Q4 of 2024. Walmart’s international net sales jumped more than 5.7% to $34.3 Bn in Q4 2024 from $32.4 Bn in the year-ago period.

For the 2025 BBD event, Flipkart’s major focus has been to woo GenZ and younger audiences. Earlier this week, the company announced the acquisition of a majority stake in Pinkvilla India to strengthen its appeal to younger audiences, especially Gen Z and millennials, by drawing on Pinkvilla’s established presence and content expertise.

Besides, earlier this month, the company rolled out itspaid subscription programme Flipkart Black, designed to rival Amazon Prime. The plan includes a free one-year YouTube premium subscription, a 5% supercoins cashback up to INR 100 on every purchase and members-only ‘Black Deals’ across premium brands.

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