Mumbai: ZEE Entertainment Enterprises Ltd. (‘Z’) has posted a four-year high market share of 18.2% in linear television, reaching 99% of TV households or 855 million viewers across India.
The company said eight of its channels are now leaders in their respective genres. Flagship Hindi GEC Zee TV clocked a three-year high share of about 15% in July (15+; HSM Urban) and ranked as the leading pay Hindi GEC among affluent rural viewers (HSM Rural - 15+ NCCS AB, Wk30-33’25). New shows Tumm Se Tumm Tak and Saru emerged as slot leaders.
Zee Cinema led the Hindi movie genre (15+; HSM Urban; July’25), boosted by the Hindi premiere of Pushpa 2, the biggest television opening of FY26 so far. Lifestyle channel Zee Zest continued to lead for a third year.
Regional markets also drove growth. The network’s share in the South reached 17.2% (FY26 YTD), nearly three percentage points higher than FY22. Zee Kannada maintained leadership with a 44% share, while Zee Tamil hit a record high supported by Ayali and Karthigai Deepam. Zee Telugu delivered an 18.1 TVR for the premiere of Sankranthiki Vasthunam, the biggest Telugu opening in two years.
In other regions, Zee Sarthak led Odia GECs for a fifth year, Zee Talkies dominated Marathi movies for a sixth year, and Zee Marathi posted a 10% growth in relative share over two years. Zee Bangla regained leadership in West Bengal Urban in week 33’25, while Zee Bangla Cinema was the top Bangla movie channel.
Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Ltd., said: “It is heartening to see that our efforts taken to build a compelling content slate blending original shows with super-hit movies across languages, is bearing fruit. Our sharp focus on storytelling rooted in culture, yet crafted for an evolving viewer appetite has enabled us to drive growth and build a deeper connect. From Hindi shows like Tumm Se Tumm Tak to language offerings like Karna, Karthigai Deepam and Parineeta, our content is setting new benchmarks across the country. The fact that 8 of our channels are No. 1 is a testament to the power of our creative vision, and we will continue to build on this strength with innovative and purposeful content offerings.”
Rituparna Dasgupta, Executive Vice President – Network Research and Planning, ZEE Entertainment Enterprises Ltd., added: “Our success across Bharat by reaching 855 million people with 99% TV household penetration demonstrates the unmatched scale of ‘Z’, and its firm presence almost like a trusted family member, creating moments of joy and togetherness. The surge to a network share of 18.2% marks much more than a statistical milestone for us, it reflects the trust of Indian viewers in our diverse portfolio and capabilities. This momentum is driven by our consumer closeness and deep understanding of India’s hyperlocal cultural mosaic. Our robust linear growth story reaffirms our commitment towards television as a powerful medium to narrate stories that are woven into the fabric of everyday life across India and bring generations together in front of one screen.”
ZEE also launched Zee Power in Kannada and Zee Bangla Sonar to expand its regional line-up.
The company said eight of its channels are now leaders in their respective genres. Flagship Hindi GEC Zee TV clocked a three-year high share of about 15% in July (15+; HSM Urban) and ranked as the leading pay Hindi GEC among affluent rural viewers (HSM Rural - 15+ NCCS AB, Wk30-33’25). New shows Tumm Se Tumm Tak and Saru emerged as slot leaders.
Zee Cinema led the Hindi movie genre (15+; HSM Urban; July’25), boosted by the Hindi premiere of Pushpa 2, the biggest television opening of FY26 so far. Lifestyle channel Zee Zest continued to lead for a third year.
Regional markets also drove growth. The network’s share in the South reached 17.2% (FY26 YTD), nearly three percentage points higher than FY22. Zee Kannada maintained leadership with a 44% share, while Zee Tamil hit a record high supported by Ayali and Karthigai Deepam. Zee Telugu delivered an 18.1 TVR for the premiere of Sankranthiki Vasthunam, the biggest Telugu opening in two years.
In other regions, Zee Sarthak led Odia GECs for a fifth year, Zee Talkies dominated Marathi movies for a sixth year, and Zee Marathi posted a 10% growth in relative share over two years. Zee Bangla regained leadership in West Bengal Urban in week 33’25, while Zee Bangla Cinema was the top Bangla movie channel.
Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Ltd., said: “It is heartening to see that our efforts taken to build a compelling content slate blending original shows with super-hit movies across languages, is bearing fruit. Our sharp focus on storytelling rooted in culture, yet crafted for an evolving viewer appetite has enabled us to drive growth and build a deeper connect. From Hindi shows like Tumm Se Tumm Tak to language offerings like Karna, Karthigai Deepam and Parineeta, our content is setting new benchmarks across the country. The fact that 8 of our channels are No. 1 is a testament to the power of our creative vision, and we will continue to build on this strength with innovative and purposeful content offerings.”
Rituparna Dasgupta, Executive Vice President – Network Research and Planning, ZEE Entertainment Enterprises Ltd., added: “Our success across Bharat by reaching 855 million people with 99% TV household penetration demonstrates the unmatched scale of ‘Z’, and its firm presence almost like a trusted family member, creating moments of joy and togetherness. The surge to a network share of 18.2% marks much more than a statistical milestone for us, it reflects the trust of Indian viewers in our diverse portfolio and capabilities. This momentum is driven by our consumer closeness and deep understanding of India’s hyperlocal cultural mosaic. Our robust linear growth story reaffirms our commitment towards television as a powerful medium to narrate stories that are woven into the fabric of everyday life across India and bring generations together in front of one screen.”
ZEE also launched Zee Power in Kannada and Zee Bangla Sonar to expand its regional line-up.
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