With Apple’s much-anticipated keynote scheduled for 9 September, iPhone buyers are facing a familiar crossroads: purchase the current iPhone 16 or wait a few weeks for the iPhone 17 series. As per a TOI report, tech analysts overwhelmingly suggest that patience is the smarter move, and with good reason.
Here are three compelling arguments for why now is not the right time to buy an iPhone.
The iPhone 17 Is Expected to Bring Substantial Upgrades
The iPhone 17 family is tipped to deliver upgrades that go far beyond incremental tweaks. Perhaps the most exciting change is that all models are rumoured to feature 120Hz displays, a fluidity upgrade currently reserved for the Pro line.
The standard iPhone 17 may also gain a slightly larger 6.3-inch display, thanks to Apple’s adoption of “metalens” technology, which allows for a smaller Face ID sensor and a sleeker Dynamic Island.
On the camera front, Apple is reportedly doubling the resolution of its selfie camera to 24 megapixels, a move that will delight those who rely on their iPhone for video calls, vlogging or social content.
Prices Are Expected to Hold Steady
Despite speculation about tariff-driven price hikes, Apple is widely expected to maintain its existing price structure. The move mirrors Google’s recent Pixel 10 launch, which held pricing steady despite similar market pressures.
TOI reported that industry experts expect the iPhone 17 to launch at $799 (around Rs 79,900 in India), with the Pro and Pro Max models likely to remain at $999 (Rs 1,19,900) and $1,199 (Rs 1,44,900). The all-new iPhone 17 Air is anticipated to be priced in between, around $949 (roughly Rs 94,900).
For buyers, this means no financial penalty for waiting, but plenty of potential rewards in the form of upgraded displays, cameras and designs.
Older iPhone Models Will Get Cheaper
Apple’s tried-and-tested pricing strategy ensures that older models drop in price once the new lineup launches. This year should be no different. The iPhone 16 is expected to fall by roughly Rs 8,000–Rs 10,000, bringing its starting price down to around Rs 69,900 shortly after the iPhone 17 announcement.
The timing also aligns neatly with India’s festive shopping season, when banks, e-commerce platforms and Apple resellers roll out cashback deals, exchange bonuses and bundled offers.
Even the budget-friendly iPhone 16e, likely to settle around the Rs 50,000 mark, could see added discounts, making it a highly attractive entry point into the Apple ecosystem.
Inputs from TOI
Here are three compelling arguments for why now is not the right time to buy an iPhone.
The iPhone 17 Is Expected to Bring Substantial Upgrades
The iPhone 17 family is tipped to deliver upgrades that go far beyond incremental tweaks. Perhaps the most exciting change is that all models are rumoured to feature 120Hz displays, a fluidity upgrade currently reserved for the Pro line.
The standard iPhone 17 may also gain a slightly larger 6.3-inch display, thanks to Apple’s adoption of “metalens” technology, which allows for a smaller Face ID sensor and a sleeker Dynamic Island.
On the camera front, Apple is reportedly doubling the resolution of its selfie camera to 24 megapixels, a move that will delight those who rely on their iPhone for video calls, vlogging or social content.
Prices Are Expected to Hold Steady
Despite speculation about tariff-driven price hikes, Apple is widely expected to maintain its existing price structure. The move mirrors Google’s recent Pixel 10 launch, which held pricing steady despite similar market pressures.
TOI reported that industry experts expect the iPhone 17 to launch at $799 (around Rs 79,900 in India), with the Pro and Pro Max models likely to remain at $999 (Rs 1,19,900) and $1,199 (Rs 1,44,900). The all-new iPhone 17 Air is anticipated to be priced in between, around $949 (roughly Rs 94,900).
For buyers, this means no financial penalty for waiting, but plenty of potential rewards in the form of upgraded displays, cameras and designs.
Older iPhone Models Will Get Cheaper
Apple’s tried-and-tested pricing strategy ensures that older models drop in price once the new lineup launches. This year should be no different. The iPhone 16 is expected to fall by roughly Rs 8,000–Rs 10,000, bringing its starting price down to around Rs 69,900 shortly after the iPhone 17 announcement.
The timing also aligns neatly with India’s festive shopping season, when banks, e-commerce platforms and Apple resellers roll out cashback deals, exchange bonuses and bundled offers.
Even the budget-friendly iPhone 16e, likely to settle around the Rs 50,000 mark, could see added discounts, making it a highly attractive entry point into the Apple ecosystem.
Inputs from TOI
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