Driven by the retail, e-commerce, logistics and the delivery sector, demand for gig workers rose to its highest in six years to over 1.2 million gig roles posted during the 2024 festive season, a report by recruitment service provider Avsar found.
In 2024 the demand for gig workers surged by 10% compared to 2023 according to the Gig Workers Report.
“This festive season, we’re seeing more than just a spike in gig roles–it’s a transformation in how people and companies are approaching work,” said Navneet Singh, founder of Avsar.
The factors driving the demand include a booming retail environment, evolving customer expectations, expansion of e-commerce, increased consumer spending, and the growing trend of ‘just-in-time’ hiring.
Logistics and delivery (35%) had the lion’s share of gig jobs posted in 2024, followed by retail and e-commerce (28%), customer support (15%), hospitality (10%) and others (12%).
Delivery personnel made up two in five of the most in-demand job roles, followed by warehouse workers (20%), customer support executives (15%), cashiers and retail assistants (10%), field technicians (8%) and others (7%).
Companies are offering higher pay for gigs this festive season to attract talent and stave off competition. Field technicians earned up to Rs. 35,000 a month, while customer support executives and delivery personnel fetched anywhere between Rs 18,000-28,000.
Singh said, “Gig jobs are now a preferred choice, offering individuals flexibility, strong earnings, and meaningful roles while giving businesses the agility to thrive during peak times. We believe the gig economy is evolving into something lasting and impactful for India’s workforce.”
The report’s findings indicate that businesses realise the operational efficiency of scaling up and down with gig roles rather than permanent hires.
With green gig jobs now making up 5% of total postings, the report reveals an uptick in sustainability-focused roles.
Although metro cities like Mumbai (20%), Delhi NCR (18%), and Bengaluru (15%) lead the pack, accounting for more than half of the overall demand, Tier 2 cities like Jaipur, Lucknow, and Surat are turning into key hubs of gig hiring with demand increasing 12-15%.
In 2024 the demand for gig workers surged by 10% compared to 2023 according to the Gig Workers Report.
“This festive season, we’re seeing more than just a spike in gig roles–it’s a transformation in how people and companies are approaching work,” said Navneet Singh, founder of Avsar.
The factors driving the demand include a booming retail environment, evolving customer expectations, expansion of e-commerce, increased consumer spending, and the growing trend of ‘just-in-time’ hiring.
Logistics and delivery (35%) had the lion’s share of gig jobs posted in 2024, followed by retail and e-commerce (28%), customer support (15%), hospitality (10%) and others (12%).
Delivery personnel made up two in five of the most in-demand job roles, followed by warehouse workers (20%), customer support executives (15%), cashiers and retail assistants (10%), field technicians (8%) and others (7%).
Companies are offering higher pay for gigs this festive season to attract talent and stave off competition. Field technicians earned up to Rs. 35,000 a month, while customer support executives and delivery personnel fetched anywhere between Rs 18,000-28,000.
Singh said, “Gig jobs are now a preferred choice, offering individuals flexibility, strong earnings, and meaningful roles while giving businesses the agility to thrive during peak times. We believe the gig economy is evolving into something lasting and impactful for India’s workforce.”
The report’s findings indicate that businesses realise the operational efficiency of scaling up and down with gig roles rather than permanent hires.
With green gig jobs now making up 5% of total postings, the report reveals an uptick in sustainability-focused roles.
Although metro cities like Mumbai (20%), Delhi NCR (18%), and Bengaluru (15%) lead the pack, accounting for more than half of the overall demand, Tier 2 cities like Jaipur, Lucknow, and Surat are turning into key hubs of gig hiring with demand increasing 12-15%.
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