In a move that has set the automotive community buzzing, Mahindra Group Chairman Anand Mahindra recently stirred curiosity on social media by hinting at something major coming from the company’s design division. This buzz follows the unveiling of Mahindra’s newly expanded India Design Studio (MIDS) in Kandivali, Mumbai — a clear sign that the company is betting big on design innovation.
An X user shared an image from the new Mahindra design studio and posted, “Not content with taking a mighty leap in vehicle engineering, mechanical advancement, cutting edge dynamics & passenger safety engineering, @mahindra_auto has taken a step up to beef its design & style capabilities with the opening of its all new design studio at Kandivali…”
Anand Mahindra reshared the tweet with a brief but strong message, “Design will always be a Differentiator.”
The statement sparked speculation among fans and auto enthusiasts, many of whom are wondering whether Mahindra is finally working on a new sedan — a model segment the company has stayed away from in recent years.
Mixed Reactions: Design Praise and Criticism
One user responded, “Everything is good, but Mahindra needs to make a Class Sedan Model now as it can give competition to all higher end models of the current Market as a middle class car like Verna, Ciaz and City.” Another added, “Wonder Car. Thanks for gifting me Mahindra BE6.”
However, public reactions remain mixed. While many lauded the move, one user commented,
“While design is subjective, I found the design of new electric vehicles loud and excessive. It lacks simplicity, sophistication.” Another added, “Why is curvature design very rare in our Indian cars!”
Despite the varied opinions, the launch of the revamped MIDS points to something brewing behind the scenes. With Anand Mahindra dropping cryptic clues and fan expectations rising, attention is now on whether the automaker is gearing up to enter the competitive sedan space — a segment currently dominated by models like the Honda City and Hyundai Verna.
What’s Next for Mahindra?
For now, Mahindra has not confirmed what new vehicle might be under development. But given the company’s consistent emphasis on “design as a differentiator,” and the buzz generated by this reveal, it wouldn’t be surprising if the company is preparing to shake up the Indian sedan market.
The renewed focus on design comes alongside the company’s latest investment in the Mahindra India Design Studio (MIDS), which now spans double the space of its original facility. First established in 2015 to support both the Auto and Farm Equipment sectors, the studio has now been upgraded to cater to the growing needs of Mahindra’s expanding product lines, including Last Mile Mobility (LMM).
In an official statement, Mahindra & Mahindra said, “The company has doubled the size of the existing studio and reaffirmed the automaker's commitment to design excellence as a cornerstone of its product development strategy.”
The MIDS facility serves as a vital bridge connecting the Indian design team with Mahindra Advanced Design Europe (MADE), the company’s global design arm in the UK.
An X user shared an image from the new Mahindra design studio and posted, “Not content with taking a mighty leap in vehicle engineering, mechanical advancement, cutting edge dynamics & passenger safety engineering, @mahindra_auto has taken a step up to beef its design & style capabilities with the opening of its all new design studio at Kandivali…”
Anand Mahindra reshared the tweet with a brief but strong message, “Design will always be a Differentiator.”
Design will always be a Differentiator https://t.co/81akSH5QhM
— anand mahindra (@anandmahindra) April 7, 2025
The statement sparked speculation among fans and auto enthusiasts, many of whom are wondering whether Mahindra is finally working on a new sedan — a model segment the company has stayed away from in recent years.
Mixed Reactions: Design Praise and Criticism
One user responded, “Everything is good, but Mahindra needs to make a Class Sedan Model now as it can give competition to all higher end models of the current Market as a middle class car like Verna, Ciaz and City.” Another added, “Wonder Car. Thanks for gifting me Mahindra BE6.”
However, public reactions remain mixed. While many lauded the move, one user commented,
“While design is subjective, I found the design of new electric vehicles loud and excessive. It lacks simplicity, sophistication.” Another added, “Why is curvature design very rare in our Indian cars!”
Despite the varied opinions, the launch of the revamped MIDS points to something brewing behind the scenes. With Anand Mahindra dropping cryptic clues and fan expectations rising, attention is now on whether the automaker is gearing up to enter the competitive sedan space — a segment currently dominated by models like the Honda City and Hyundai Verna.
What’s Next for Mahindra?
For now, Mahindra has not confirmed what new vehicle might be under development. But given the company’s consistent emphasis on “design as a differentiator,” and the buzz generated by this reveal, it wouldn’t be surprising if the company is preparing to shake up the Indian sedan market.
The renewed focus on design comes alongside the company’s latest investment in the Mahindra India Design Studio (MIDS), which now spans double the space of its original facility. First established in 2015 to support both the Auto and Farm Equipment sectors, the studio has now been upgraded to cater to the growing needs of Mahindra’s expanding product lines, including Last Mile Mobility (LMM).
In an official statement, Mahindra & Mahindra said, “The company has doubled the size of the existing studio and reaffirmed the automaker's commitment to design excellence as a cornerstone of its product development strategy.”
The MIDS facility serves as a vital bridge connecting the Indian design team with Mahindra Advanced Design Europe (MADE), the company’s global design arm in the UK.
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