Which IPL teams increased their brand value in 2025?

Sunrisers Hyderabad. (Source -IPL/BCCI)

The Indian Premier League continues to serve as a source of entertainment and fanfare. The league has provided a whole lot of adrenaline-charged moments over the years. Franchises have had their fair share of moments on the field. On-field success isn't only limited to wins and titles. 

With every passing season, sides have had fluctuations in team valuations, fan engagement, and sponsorship deals based on their performances in that particular edition. has seen a few franchises making leaps in that regard.

IPL teams whose brand value increased in IPL 2025 3. Chennai Super Kings: $122 million (52% growth) CSK's logo (Source: X)

According to the latest report from Brand Finance, leads as the most valuable IPL franchise in the current season with a brand value of $122 million. There was a reported growth of 52% in the valuation. Much of this can be attributed to the presence of CSK maestro and former Indian cricket legend, MS Dhoni.

There was evident craze for Dhoni outside stadiums hours before games commenced. Be it at CSK's home venue or away grounds, chants of the joint-most successful franchise were heard in unrelenting abundance. Another key factor has been their well-planned marketing drives.

2. Royal Challengers Bengaluru: $117 million (67% growth) RCB's logo. (Source: X)

According to recent reports from Moneycontrol and Brand Finance, witnessed a remarkable 67% growth in brand value in the current season. Barring RCB's on-field performances, a list of fan engagement initiatives can be attributed to this surge. One of them is One8 Commune, a premium dining experience launched which has been doing quite well over the past few months. 

The "12th Man Army" campaign has been an excellent use of digital marketing. It essentially gives fans an even closer look into exclusive behind-the-scenes acces. Another similar content-driven campaign is the “RCB Insider”, a humorous video series anchored by the renowned Danish Sait. These are some of the main factors due to which RCB's valuation has increased.   

1. Sunrisers Hyderabad: $85 million (76% growth) SRH's logo (Source: X)

 have witnessed a staggering 76% jump in brand value. It is currently at $85 million, as per Brand Finance and Moneycontrol. The franchise made a major revamp in their official jersey, which has added to their identity. Add to this the reention of big guns like Abhishek Sharma and Travis Head has led to an enhanced footfall in games.

As far as the home stadium is concerned, there has been a major upgrade this season. Every matchday has been hyped up by curated fan zones, AR-based games, and local street food brands doing a whole lot of business. Social media platforms such as Instagram and X have also seen an escalated amount of posts and engagement by ardent supporters of the game.